by Staff reporter

Diversity, equality and opportunity

The Momentum Proteas do South Africa proud

Diversity, equality and opportunity.jpg

Momentum is the extremely proud sponsor of the Momentum Proteas national women’s team. This year the team stole the nation’s hearts with their heroic performance at the International Cricket Council (ICC) Women’s World Cup (WWC) tournament held in England and Wales.

Knocked out in the semi-final stage the ladies were heralded as the darlings of the tournament because of their skill, grit and impassioned determination. Front page headlines like “Proteas on the Prowl”, “Feel good Proteas good to go” and “SA go down but do Madiba proud” made sure that the whole of SA got behind the team.

With diversity being one of Momentum’s values, supporting gender equality and opportunity for all South Africans is important to Momentum.

The 2017 WWC will go down in history at the year that the ladies started to gain more equitable recognition for their efforts. To contribute to the growth of the sport, the ICC announced that the prize pool has been increased to USD 2million (more than ZAR R26.3 million) from USD 200 000 in 2013. The ICC also announced that, for the first time in the event's history, every match of the Women's World Cup would be broadcast either on television or live-streamed. This made a huge difference as viewers from around the world tuned in.

More than 180 million people are estimated to have watched the Women’s World Cup and there was an almost 300% increase in viewing hours. There were 100 million video views across ICC digital platforms and social media channels, with one billion impressions and 67 million unique users on Facebook via posts on ICC’s official pages – @cricketworldcup and @icc. On Twitter, the hashtag #WWC17 was the most tweeted hashtag for women’s sport in 2017 with one million tweets.

Women’s cricket is on fire and more popular than ever. Exciting matches made it easy to watch and Momentum could not be happier to be supporting our national women’s team—the Momentum Proteas.

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