Get ready to go seamless in 2017

Seamless Africa 2017 is a game-changing event that brings together payment innovators and retail renegades that includes 200 speakers in an event that will change the way you do business


As a consumer, isn’t it true that when shopping or doing business, what you want and expect is a seamless experience? Whether you are in-store or online, you want to be able to make purchasing decisions without obstacles, when and where you want, using the device of your choice, with hassle-free fulfilment and delivery and to pay conveniently and securely.

As a business in today’s omni-channel world, getting the seamless customer experience right is no longer a nice-to-achieve luxury. It is the expectation of your tech-savvy, connected, informed customer that you get this right every time.

Seamless is the key meeting place for this brave new world of commerce. It is a new event built on 20 years of experience – a seamless continuity from Africa’s largest and longest running conference focused on cards and payments, to a dynamic summit and large-scale exhibition bringing together the converging worlds of ecommerce, retail and payments.

Our expertise and key relationships sees us stage a headline event where pioneers and leaders in payments, ecommerce and retail exchange ideas, showcase products and develop partnerships in a creative collision of the best and brightest industry minds.

Combining our history with our passion for innovation, we are committed to bringing you the most exciting event in the market underpinned by ideas forums, product launches and genuine business connections that will inspire your business.

We recognise that your customers are changing. That your business is changing. So we are changing.


Africa is on the move—6 of the 10 fastest-growing economies in the world are in Africa. With 50% of the population under 34-years-old, providing banking and payment solutions is one of the biggest opportunities. Central banks are huge drivers of the deployment of electronic acquiring devices and are looking for ways to incentivise the adoption of electronic payments. This, in an effort to move away from more expensive and high-risk cash payments. The African payment opportunity is significant. And it is being driven by both bank and non-bank players. The future of payments is now. Banks, retailers and merchants alike are rapidly adapting to the new payments landscape. Seamless payments will bring together the entire payments eco-system to discuss, debate and evaluate alternative payment strategies and technologies.


Some markets like Nigeria, South Africa and Kenya are fast-growing markets in terms of e-commerce. In South Africa alone, it has been reported that the total e-commerce spend by consumers is growing annually by almost 30%. By contrast, Western European markets are only growing by around 10% year on year. Africa is open for business! Bringing together entrepreneurs and innovators from across the entire ecommerce value chain. From storefront creation to digital marketing, and from payment to fulfilment and delivery. Seamless ecommerce is a catalyst for ecommerce growth in Africa.

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Issue 72