ICT: Cloud email security

Mimecast: Leader in cloud-based email archiving, continuity and security

Mimecast marketing director, Elize Holl
Elize Holl.jpg

Mimecast, the leading supplier of cloud-based email archiving, continuity and security for Microsoft Exchange, Hosted Exchange and Office 365, has once again been recognised as the front runner in hosted email management and security solutions, according to research group, BackChannel.

According to BackChannel’s biannual "Hosted Email Security Report", Mimecast has further re-enforced its position as the South African leader in the managed email security market, accounting for 33.7% of industry adoption – up from 28.4% in January 2012.

Significantly, Mimecast has enjoyed considerable growth within larger organisations with 250 employees or more – up 9.9% to a 41% share of the market year-on-year since January 2012.

According to Steve Barnett, director at BackChannel Research, this development might have been spurred on by a newfound desire within larger organisations to migrate to cloud-based offerings.

“We’ve seen the South African cloud computing and hosted solutions markets expand rapidly in the past few years. This has seen larger organisations begin to closely investigate whether these services are delivering the tangible business value they had initially promised.

“In response, we have seen a growing number of enterprises consolidate poorly performing cloud offerings into only a few packages facilitated by trusted providers. Mimecast, complemented by a decade of reliable service delivery and product innovation aimed at driving value, is swiftly becoming the industry favourite,” continued Barnett.

Mimecast marketing director Elize Holl says: “In order for organisations to truly derive value from cloud-based services, they must start with the basics. Not too long ago, it seemed that many corporate entities had allowed themselves to be swept up in the hype surrounding the cloud without truly investigating how these services may tangibly improve employee efficiency and boost productivity while reducing IT capital expenditure. Today, these same organisations are beginning to question where the value lies.”

“I believe that Mimecast continues to expand its market share because we place a great deal of focus on understanding customer needs prior to implementation and by subsequently assisting them throughout the life cycle of that deployment”.

Notably, BackChannel’s "Hosted Email Security Report" further highlights the emergence of Mimecast as a favoured supplier of cloud-based services in six sectors: retail, construction, finance, wholesale trade, service industries and mining.

“This growth indicates that industries in which employees require remote access to corporate information in a secure manner, are beginning to embrace the value in cloud-based services,” adds Holl.

Garth Wittles, managing director at Mimecast South Africa, comments: “It’s vital that organisations adopting cloud for the first time have a clear road map of what they want to achieve. Mimecast’s expertise exists within simplifying, unifying and enhancing the cloud’s various capabilities. Ultimately, I believe that our consistent growth and expanding market share is a good reflection of this.”

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