Luxury motoring

Maserati grows by 24.5% in Middle East & Africa

Maserati-MC-Sport-Line-01.jpg

Coinciding with the Italian marque’s centennial celebrations, Maserati has reported the company’s best ever sales performance in the Middle East and Africa to date, for 2013. Compared to 2012, 24.5 percent more vehicles bearing the trident marque were delivered to new customers in the region.

Sales records were registered across the all GCC and Levant markets. The region’s strongest markets in terms of sales volume were Saudi Arabia and the UAE, which closed the year with the highest growth compared to 2012.

Maserati’s best-selling model for 2013 was the Quattroporte with 50.2 percent of regional sales. The successful 2013 launch of Maserati’s new flagship model marked a milestone on the Italian brand’s transition from niche manufacturer to globally established luxury car maker.

The 6th generation vehicle is available as Quattroporte S (410 hp) or Quattroporte GTS (530 hp). In 2013 the two-door Coupé range was enhanced by a further two new models: the racing-bred, four-seater GranTurismo MC Stradale and the GranCabrio MC.

Commenting on the new regional benchmark, Umberto Cini, Managing Director Maserati Global Overseas Markets, said: "During the past 12 months Maserati has made a giant leap forward in the development of the MEA markets.

This historic sales record shows that we are on track for our global mission of producing 50,000 cars annually by 2015. To achieve this, we have invested heavily into the development of our latest models and our new state-of-the-art production facility in Grugliasco, Italy."

By expanding the model line-up as well as its dealer network, Maserati aims to open up its aspirational brand to a wider range of customers, thereby doubling its sales volume across the Middle East and Africa by 2015. The hotly anticipated, all-new Maserati Ghibli will be the cornerstone of another projected record year in 2014.

The Ghibli marks Maserati’s entrance into the E-Segment with 2 versions, the Ghibli and Ghibli S, both of them featuring a new-generation twin turbo-charged 3.0-litre V6 petrol engine with 330 and 410 hp respectively. 

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