BANKSERV Rebrands Ahead of African-wide Expansion

BANKSERV, Africa’s largest automated clearing house, has announced that it will be rebranded as BankservAfrica. The name change will reflect its extended products and services to clients and an expansion into Africa.Last year BankservAfrica was responsible for switching, clearing and settling 2.5 billion transactions worth a massive R8 trillion.

“The name change reflects the strategic positioning of BankservAfrica towards becoming a leading provider of these services in Africa,” says Pieter Cilliers, Chief Executive Officer of BankservAfrica. “Our rebranding also reflects our continued innovation and simplification of the very complex payments industry.”

Through the provision of technologies and services to the financial services sector, BankservAfrica has established its reputation as a provider of high-quality services and products that support their clients’ business requirements.

“Working from the same foundation that has served our core client base since our inception in 1972, BankservAfrica is renewing its energy, adopting a modern approach to business and creating a vibrant new logo,” adds Michael Rubenstein, BankservAfrica’s Head of Marketing, “which forms a part of the company’s new business model, branding and vision.”

Cilliers tips the African continent for vast growth in the immediate future: “Our goal of further strengthening our core business offerings and expanding our reach into Africa and beyond will both benefit our existing client base and enable new clients and countries to leverage our experience and wide range of solutions,” he says.

“As we enter the future with renewed vigour, we acknowledge the fact that our true value comes from the partnerships we have formed and will continue to strengthen as a trusted partner to the financial services industry.”

“In short, BankservAfrica is striding into the future with a fresh new identity, backed up by four decades of trusted partnerships.”

For further information:

Gerian Miller

BankservAfrica

Tel: +27 (0) 11 497 4067

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

www.bankservafrica.com