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Together we can Metropolitan’s brand appeal is based on approachability and communication
Metropolitan Retail has returned to its roots, with a new advertising campaign designed to restore its status as a household name among the people and help advisors connect with
25 Oct 2018
Metropolitan’s New Brand Campaign Puts What Matters to Clients at its Core Metropolitan has recently launched its new brand campaign, built around the promise of ‘What matters to you, matters to us’
“Our new brand campaign is a very public and bold return to our roots - a social pact with our customers, both current and future, as well as our employees and shareholders
11 Oct 2018
LOYALTY POINTS R2 billion in unspent loyalty points at banks
Times are financially tough for many South Africans, making special offers and opportunities to save more appealing than ever. So why is it that SA’s ‘big four’
17 Jul 2017
Collaborate, Educate and Empower Inspired by Gartner to Collaborate, Educate and Empower
The most accurate word to describe the 2017 Gartner Digital Marketing conference would be “Inspirational”. From the Keynotes, to the exhibition hall, Gartner excelled
12 Jun 2017
Managing and optimising a digital customer experience The hybrid enterprise is alive and well–and it’s here to stay
Companies and organisations today drive digital transformation through creating innovative Systems of Engagement (SoE), based upon rethinking how to engage with their target
05 Apr 2017
A FULL WALLET More than just a banking innovation
The changing landscape and tough trading environment of various industries has presented businesses with many financial challenges. Apart from these challenges, business risks are
18 Jan 2017
ALL YOU WANT FOR XMAS All YOU want for Xmas…is more customers
This Festive Season, Effective Intelligence (EI) - South Africa’s leading direct marketing solutions provider - offers you the gift of more customers. With a crystal clear
05 Dec 2016
DIGITAL IS NOW How to engage Gen Y
Digital isn’t about innovation strategies or disruption any longer. Digital is here. Digital is now and if you don’t have a digital footprint – you will lose
14 Nov 2016
ANALYTICS TO GROW PROFITS Unparalleled Power of Predictive Analytics to grow Profits
Ever been in that uncomfortable situation at the end of the quarter when sales is banging on the door for more qualified prospects? The CMO is pushing to not let marketing’s
17 Oct 2016 - J. A. / C. o. E. I.
Customer Journeys The Customer Journey is on the move
presentations, customers, experience, e-commerce, resources
16 Aug 2016




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